For quick implementation, choose an established agency with a solid team. WebFX, for example, features more than 500 digital marketing specialists, which allows us to update your website fast. As a result, your site can start performing and driving revenue sooner. Like other services, you can expedite SEO audits — but it’ll cost you. If your company doesn’t mind waiting for your SEO audit report, then you don’t have to worry about this factor.
Every business with a local customer base should have a fully optimized Google Business Profile (GBP), formerly called Google My Business or GMB for short. This can prove invaluable for ranking sure you appear in “Local Pack” results and boost your visibility throughout other Google products such as Maps. You can start to attract more local customers and increase their visibility in local search results by ensuring all of SEO Anomaly the following factors are in place. See this related guide on how to optimize content for SEO which includes tips on making the page more SEO-friendly, link-worthy, and shareable. Manual actions are the official name Google gives to the penalties it doles out for violating its search engine guidelines.
signs your business needs an SEO audit
Optimizing these files, so they are configured appropriately, can have a huge impact on your rankings (which is why we prioritize them as a part of our technical SEO audit services). It helps you find technical issues, track keyword rankings, and improve your content strategy. Understand your competitors and monitor your SEO progress with custom reports. Overusing exact match keywords or a lack of diversity in anchor text can trigger red flags for search engines and negatively affect your search rankings. Google Search Console is a tool provided for free by Google to allow site owners to monitor traffic from Google to their website.
If you’re ready to perform an SEO audit of your website or competitors, this post is for you where you’ll discover some of the best SEO audit tools. Conducting a website audit will allow you to compare your website to your competitors. You can analyze how well you’re ranking against competitors for keywords and determine potential new sources of revenue. A lead conversion optimization audit analyzes a website’s conversion issues and opportunities. In this audit, you’ll need to analyze how traffic is coming to your website and where it’s coming from.
- While best for agencies (Semrush offers a portfolio of digital marketing tools), the company still provides free SEO audits that businesses of all sizes can use — for up to 100 URLs.
- For this, I find it useful to sketch out the flow of a website so I can see what’s important and what isn’t.
- … Your prospective SEO should be able to give you realistic estimates of improvement, and an estimate of the work involved.
Technical SEO Audit Workbook
The Domain Overview comparison showed you the number of keywords they target, but it doesn’t reveal the specific keywords. One of the best ways to improve this metric is by building backlinks. If you have a better SEO profile overall, you’ll be more likely to outrank them for your target keywords.
Is Your LinkedIn Not Delivering Results?
Claude will now run an in-depth analysis of your content and compare it to the Search Quality Rater Guidelines. First download the free project files and head over to Claude.ai and create a free account. The free version of Claude allows you to analyse content using the Google Search Quality Rater guidelines.
Google typically handles crawling efficiently for smaller websites. I’ve audited many sites whose SEO was failing because key JavaScript-loaded content wasn’t visible to Google. In summary, the solution phase of the audit is about turning analysis into action and then into long-term habits. By prioritizing fixes and leveraging a strategic mindset, you’ll solve the immediate problems and set your site on a course for sustained growth. To wrap up, let’s conclude with key takeaways and the bigger picture of why all this matters. By now, we’ve covered technical, on-page, off-page, and advanced audit components.